Who is in charge of each project and task? Marketing calendars help you avoid the “I thought you were working on that” downfall.What marketing projects are we working on? If campaigns are groups of projects, then projects are specific types of content, collateral, and assets marketers publish such as newsletters, blog posts, landing pages, brochures, and more.What marketing campaigns are we working on? This can include big product launches, holiday promotions, events like conferences and webinars, social media campaigns, and other brand initiatives.It’s the single source of truth for all functions in the marketing team.Ī marketing calendar answers questions like: It’s a roadmap for all your marketing activities. Hit Your Goals With a Marketing CalendarĪ marketing calendar is a tool for planning and organizing your marketing projects in one place.Common Questions About Marketing Calendars.5 Steps to Get Started With Your Own Marketing Calendar.How to Use Your Calendar to Turn Strategy Into Execution.Download Your Marketing Calendar Templates.What Does a Marketing Calendar Look Like?.Only after the team is comfortable publishing the plan to all the key stakeholders.Once the plan is finalized, publish the plan to the team and give time for providing feedback.Always include some contingency or buffer in case of unplanned leaves (sick etc.).Take into account leave plans, public holidays, weekend work, etc.

Take into account working arrangements (part-time/full time).

Take input from management and key stakeholders about priorities.

Understand any recurring tasks which need to happen monthly.

Ask questions about why certain tasks have to be done.

Run the meeting as a workshop so that you can get the best output from the team.

Clearly set an agenda for the meeting with goals defined.Have special planning meetings on fixed, regular intervals with the team for task management.Team Task or Workload Management Best Practices This calendar-based template allows resource planning for the team by using a matrix of resources, dates, and tasks.

Task Planning - Monthly Team Plan When managing a small team, it is vital that a manager has all the tools required to do capacity or workload planning.

Monthly manager schedule template